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It’s their ability -- or inability -- to articulate value.
When most products and services look and sound the same as all of your competitors – it comes down to you, with your lips moving, telling a better story than everyone else. Your ability to articulate value is the last bastion of competitive differentiation!
Unfortunately, articulating value is an arbitrary, abstract concept that needs to be made simple and concrete enough for you to learn it and do it.
And, that’s what you get with Corporate Visions’ Value Conversations.
There are exactly four value conversation skills that every seller must master to be successful. Each one of the four value conversations skills lines up with a critical moment of truth in every customer buying journey -- and matches each of the selling outcomes you must execute to win!
Are there too few qualified deals in your pipeline?
Marketers and salespeople need to go beyond typical value propositions with a disruption-minded approach that gets prospects to see a need to make a change.
Do your proposals lack a compelling business and financial impact story?
Senior-level buyers need to know why they should make an investment with you now rather than delay, defer, or delegate the decision.
Are discounting and customer attrition eroding profits?
Conversations need to follow a framework that helps prospects and customers clearly understand why they should pay and why they should stay with you.
Now including Mastering Remote Selling. Pickup the entire program for 60% off and get ready to expand and acquire more business.
From $6,499
Are there too few qualified deals in your pipeline?
Marketers and salespeople need to go beyond typical value propositions with a disruption-minded approach that gets prospects to see a need to make a change.
Do your proposals lack a compelling business and financial impact story?
Senior-level buyers need to know why they should make an investment with you now rather than delay, defer, or delegate the decision.
Are discounting and customer attrition eroding profits?
Conversations need to follow a framework that helps prospects and customers clearly understand why they should pay and why they should stay with you.
Need to protect your customer base and drive more revenue from existing accounts?
Your conversations need to follow frameworks that help customers understand the value of staying with you and expanding the partnership.
Are you customers multitasking during your sales presentation?
Your virtual presence is being reduced to the size of a postage stamp, and relegated to the corner of the prospect’s screen - your presentation must be memorable.
The most interesting thing that sets Corporate Visions’ Sales Mastery apart from all other sales skills training is that it’s based on “decision-making science.”
The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, Elevate Value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
Buy the bookIn Conversations That Win The Complex Sale, you will learn a proven methodology for engaging your client through compelling storytelling that ensures you stand out at every touch point in the sales process.
Developed in partnership with the leading scientists in persuasion and negotiations, these skills courses are used by the biggest, best companies in the world to sell multi-million-dollar solutions.
buy the bookThe most interesting thing that sets Corporate Visions’ Sales Mastery apart from all other sales skills training is that it’s based on “decision-making science.”
The Expansion Sale reveals new research that shows how the buying psychology of existing customers differs from that of new customers, and provides clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
Buy the bookA complete package of online skills training videos, exercises + personal coaching. A truly unique experience.
Available 24 x 7, access and work through your modular course materials when it’s convenient for you. And, come back any time for a refresher.
Receive detailed, personal coaching and feedback from a professional Value Conversations consultant as you practice and fine tune your skills.
A complete library of short videos designed to help you continually apply Value Conversations concepts to your actual sales opportunities.