A presentation that was designed to be delivered in person simply won’t work as well in an online web conference. To break through distractions and hold your audience’s attention, you need to build a presentation that’s both engaging and memorable.
Develop and Deliver Highly Effective Virtual Sales Presentations
Virtual sales are now vital to most organizations. A 2017 study by Inside Sales (now Xant) found that 70 percent of all sales conversations were already happening in virtual settings. The remaining 30 percent were in-person, must-win sales conversations with senior decision-makers.Now that all sales are happening virtually, sales reps need to figure out how to adapt their presentations and delivery for this new reality.
Your sellers are used to being in front of the room, controlling the interaction. Suddenly, their presence is reduced to the size of a postage stamp, and relegated to the corner of the prospect’s screen. Maybe that’s why 70 percent of sales reps don’t believe that virtual selling can be as effective as in-person.
Despite the fact that virtual selling is the most common sales model, it’s also the most challenging for sellers. And, it’s also the least enabled.
A presentation that was designed to be delivered in person simply won’t work as well in an online web conference. To break through distractions and hold your audience’s attention, you need to build a presentation that’s both engaging and memorable.
During online meetings, participants tend to multi-task, which results in very little interaction, making it more difficult to build relationships. To combat this, you need to adapt your story, using science-backed techniques to build interaction and rapport with your buyers.