It’s a Deciding Journey not a Buying Journey
Why Change? Why You?
Convince them they need to do something different and do it with you. This helps you create more opportunities rather than waiting for someone to figure it out for themselves.
Why Invest? Why Now?
Helps them decide rather than defer a decision. This means you will close more of the opportunities you create instead of having them go quiet and disappear into a black hole.
Why Pay? Why Sign?
Shows them why your solution is worth a premium price -- even if it is more expensive than the competition. This helps you manage the tension of negotiations rather than cave to the pressure.
Why Stay? Why Evolve?
Reinforce your value with existing customers to ensure they stick with you and buy more from you. This helps expand your business with faster, lower-cost add-on sales.