Research shows that the skills and techniques you need to acquire new customers are different from the skills you need to retain and expand with existing customers. The key situations of customer retention (Why Stay) and expansion (Why Evolve) have unique pressures and demands. Disrupting or challenging your customer during a renewal or upsell situation is the exact wrong approach—one that could drive a good customer straight into the arms of your competition.

Only with Expand Value Skills can you give your salespeople the skills they need to renew more customers, communicate price increases, and evolve your customer relationships to drive greater value and growth. With a mixture of online and hands-on application-based learning and reinforcement, you can train your sellers on the research- and science-backed concepts they need to be remarkable when implementing your customer retention and expansion strategies. Whether you need to keep more customers, pass along a price increase, or increase your upsells, Expand Value Skills gets salespeople fluent in the skills they need to engage customers across all these pivotal moments.